FOR IMMEDIATE RELEASE CONTACT: Gregory S. Traynor
October 16, 2019 Principal Broker/Owner
Local Brokerage Re-Brands Under Private Label
CINCINNATI, OHIO – October 16, 2019 – Brokerage Principals Gregory Traynor and Brian Wright of Realty Executives Showcase have chosen to terminate their regional and local direct franchise agreements with Realty Executives International and re-brand and operate under their own privately-owned company, Wyndham-Lyons Realty Services. According to Mr. Wright “We needed to make a move to develop a real estate brand that is relevant in the local market and one that will help us provide extraordinary opportunities and benefits to our existing agents.” Their team of relentless sales professionals will now leverage their own comprehensive real estate technology platform and maintain market relevance and adaptability in order to build on its own reputation for delivering extraordinary experiences to home buyers and sellers in the 26 counties in Greater Cincinnati and Northern Kentucky area they service. With their headquarters in Eastgate/Union Township they will continue to support a newly opened branch office in Hillsboro. Traynor and Wright have plans to open additional branch offices in Mt. Orab and Georgetown in Ohio and in Florence, Kentucky in 2020.
“With a very complicated, evolving and lightning fast real estate market, consumers and REALTORS demand competent, responsive, honest and experienced REALTORS and brokerages to help guide them. Our industry and economic models are undergoing rapid technology and process changes. We feel we must adapt our brokerage model to our customer needs and lifestyles. Our industry has always been difficult for the consumer to follow and we need to make the changes necessary to make it more transparent and easier to understand. The “Amazon Effect” is exerting influence in the real estate industry and we will need to adapt quickly to compete in a very exciting time. Having our own brand and control over our offerings will help us make buying and selling both efficient and enjoyable for all parties involved. But, we must also balance those rapid changes with our unparalleled ability to keep our local and personal touch with our consumers. Keeping our dollars and resources in area and reinvesting in our agents and communities will enhance the experience for everyone. We are the same great group of REALTORS with a better and faster set of tools and systems.” according to Mr. Traynor.
Wyndham-Lyons Realty Services was founded in 2009 (under former affiliation) and has helped thousands of buyers, sellers, tenants, landlords, and property investors with hundreds of transactions annually and millions of dollars in total volume sales. We seek the top producing and most experienced agents in the industry and compensate them well for providing an outstanding and enjoyable consumer experience. Wyndham-Lyons Realty Services mantra is “Our passion for real estate will MOVE you!!!”